Ads Coming to Prime Video in 2024, but Amazon Promises 'Meaningfully Fewer' than on Other Streamers

Amazon is following the lead of nearly every other streaming service -- including Disney+, Netflix and HBO's Max -- in announcing that it will begin running ads on its programming in early 2024. Prime members who wish to avoid commercials will have the option to upgrade to a new ad-free tier for $2.99 per month.